Free service to realtors expands reach of listings

The Pocono Mountains Association of Realtors (PMAR) recently began offering its nearly 900 member REALTORS a free service that gives them the power to market listings across multiple popular home and consumer search sites.

The Point2Agent Syndication Dashboard allows REALORS to manage the distribution of their listings and analyze page-view statistics. Thirty-five syndication partners, including real estate giants Trulia and Zillow.com, display listings to more than 300 destination sites.

"Our members now have the power to list properties across a multitude of real estate and general consumer sites, and they can track detailed statistics for their customers," said Lisa Sanderson, PMAR president.

The service began in early February and, according to Sanderson, many area REALTORS are already using it.

"Anecdotally, I can say that the feedback has been wonderful," said Malcom Waring, chairman of PMAR's Multiple Listing Service (MLS) committee. "For REALTORS who were adding listings to Web sites one at a time and not having good tracking numbers, this is a true time saver and a very helpful tool for statistics and marketing decisions. Ultimately, consumers win because their REALTORS have more information at their disposal."

Waring acknowledges that while members are encouraged to use Point2, REALTORS base their marking plans on their experience and expertise within their markets and on their clients' individual needs. "Consumers should always discuss at length with their REALTORS the marketing plan for their property and on which sites the property will be listed."

Pocono Mountains Association of REALTORS (PMAR) is an association committed to the betterment of the real estate professional. PMAR provides support, products, services and education to nearly 900 members in the Monroe County and Pocono Mountain area of Pennsylvania and serves as the primary information resource on housing and real estate trends in the region.